British designer based in Copenhagen Zak Stratfold created the Noma Shelf, floating shelf / drawer with a flexible lycra bottom that expands to take the form of its contents, creating a sculptural, yet super functional, silhouette below the shelf top.
![Noma Shelf by Zak Stratfold](http://www.sohomod.com/blog/wp-content/uploads/2015/03/noma-1.png)
Based on the traditional Japanese Tokonoma – a near sacred alcove within the reception room, devoted to the display of a highly edited selection of artistic objects – the surface of this shelf/drawer slides away from the wall to reveal a flexible area within which cherished items that may otherwise be lost and forgotten can be placed. The word ‘Noma’ roughly translates from Japanese to mean ‘of space’.
![Noma Shelf by Zak Stratfold](http://www.sohomod.com/blog/wp-content/uploads/2015/03/noma-2-1000.jpg)
Noma Shelf acknowledges our habitual consumption, both reminding us of and celebrating the things we already own, whilst accommodating the new.
![Noma Shelf by Zak Stratfold](http://www.sohomod.com/blog/wp-content/uploads/2015/03/noma-3-1000.jpg)
Its form is completely dictated by its contents, quietly reminding us of our accumulation as it swells. The sculptural form created on the underside gives the contained objects a almost ghostly yet celebratory presence.
![Noma Shelf by Zak Stratfold](http://www.sohomod.com/blog/wp-content/uploads/2015/03/noma-4-1000.jpg)
The shelf top encourages frequent curation of the objects displayed upon it, tackling cluttered surfaces, jammed cupboards and poor memories, whilst bringing focus to the things we treasure.
![Noma Shelf by Zak Stratfold](http://www.sohomod.com/blog/wp-content/uploads/2015/03/noma-5-1000.jpg)